Effective, Sustained Advocacy Powers Progress for Women’s Health and Rights
The SASA Alliance strengthens African advocacy ecosystems to accelerate policy action, unlock domestic health financing, and drive measurable health impact.
Why SASA Now?
At a time of shrinking resources and rising health needs, SASA equips advocates with the tools to advance policy reforms, actualize commitments, and mobilize domestic resources for stronger African health systems.
The power of African citizens to shape policy and public financing is essential to true local ownership of health equity and rights. Advocacy across the continent has already proven its impact, yet these successes are often isolated, short-term, and under-supported.
This moment requires strategic, coordinated, evidence-driven advocacy that can translate political will into measurable action.
5+ Countries
A Future Where Every Woman and Newborn Thrives
Founding Partners
Our Goal: Advance citizen‑driven advocacy
To accelerate policy and financing for women’s and newborn health and rights through stronger accountability and collaboration.
Owned and led by African priorities.
Grounded in research and proven methodology.
Working together across sectors and borders.
Ensuring commitments turn into action.
Responsive to changing political environments.
Our Vision
A Thriving Advocacy Ecosystem for Sustainable Impact
Stronger Advocacy Leadership
Building a robust network of advocates and champions across SASA geographies.
Scaled Implementation of Proven Practices
Accelerating the uptake of Family Planning High Impact Practices (HIPs) and MNCH best-buys.
Increased Investments in Service Delivery
Driving greater financing for FP/MNCH services through strengthened public and private partnerships.
A More Supportive Policy Environment
Advancing policy reforms that enable sustained improvements in MNCH and family planning.
Improved Financing Mechanisms
Strengthening domestic resource mobilization and financing systems for FP/MNCH commodities.
Enhanced South‑to‑South Learning
Promoting cross-country learning and knowledge exchange to expand effective advocacy approaches.
SASA’s Approach
Leveraging partners’ technical expertise and networks
Engages diverse advocates to advance women’s health and rights, strengthen resource mobilization, and drive policy action in RMNCAH, including family planning.
Applying evidence‑driven, field‑tested SMART advocacy
Builds and strengthens champions and ensures citizen‑led priorities drive meaningful change in policy and financing.
Building strong partnerships to advance advocacy
Sustains strategic collaboration with African NGOs, INGOs, CSOs, the private sector, professional associations, and evidence‑generating institutions.
Collaboratively, SASA:
Enhances advocacy and accountability through the SMART advocacy approach.
Provides the technical assistance needed to unlock and advance effective policy change.
Strengthens stakeholder engagement to support sustainable development outcomes.
The SASA Advocacy Tactics
Strategic actions to drive health policy changes and amplify impact across the continent.
Enhanced Advocacy Ecosystem
A stronger, more diversified advocacy network to drive sustainable impact
Establishing a Southern-Based Advocacy Mechanism
Deploying a gold-standard advocacy model using the SMART Advocacy approach to drive evidence-based financing and effective policy execution in priority geographies
Strengthening Local Advocacy Capacity
Empowering nontraditional local actors who have influence and can champion priority family planning (FP)/MNCH interventions at the community and policy levels.
Strategic Communication & Media Advocacy
Leveraging issue-based communication and media advocacy to amplify key family planning/MNCH messages, ensuring wider reach and engagement.
Direct Engagement with Decision-Makers
Facilitating high-level engagement with policymakers-strengthen political will and create an enabling environment for FP/MNCH policy and funding commitments.
Areas of Expertise
Strategic Advocacy & Policy Influence
Applying evidence‑driven, field‑tested SMART advocacy to shape policy reforms, strengthen accountability, and advance country‑owned priorities in women’s health and rights.
Domestic Resource Mobilization (DRM)
Supporting governments and partners to secure,increase, and track domestic financing for RMNCAH, family planning, primary health care, and essential health commodities.
Evidence Translation & Political Opportunity Analysis
Converting data, research, and political insights into tailored advocacy messages, briefs, tools, and strategies that drive measurable policy and financing outcomes.
Capacity Strengthening & Champion Development
Building the skills and capacity of advocates, policymakers, civil society, and non‑traditional champions to sustain citizen‑led, impactful and evidence based advocacy.
Coalition Building & Multisectoral Partnerships
Facilitating collaboration among governments, NGOs, INGOs, CSOs, private‑sector actors, professional associations, and evidence‑generating institutions to advance shared advocacy goals.
Accountability & Implementation Monitoring
Developing and supporting accountability mechanisms, such as commitment tracking, scorecards, and budget monitoring, to ensure pledges are implemented and progress is measurable.
South‑to‑South Learning & Knowledge Exchange
Structure cross‑country learning, peer mentorship, and replication of effective advocacy models to accelerate progress across African contexts.
Technical Expertise in PHC & RMNCAH
Providing subject-matter expertise across family planning, maternal and newborn health, sexual and reproductive health, gender equality, women’s empowerment, and digital health innovation.
Our Reach
Where We Work
Through country-led partnerships, SASA supports locally grounded advocacy aligned with national priorities and regional commitments such as FP2030 and EWENE.
Kenya
East Africa
Nigeria
West Africa
Ethiopia
East Africa
Senegal
West Africa
Côte d’Ivoire
West Africa
SASA in 2025: Numbers That Move Us
Setting the strategic direction and laying the groundwork for a unified multi-country advocacy agenda.
Journalists Trained
High Level Dialogues
Media Stories Published
Project Reach
Launching the SASA Alliance: Building a Stronger Advocacy Ecosystem in Africa
In June 2025, SASA convened government representatives, civil society leaders, and global partners in Nairobi to launch its three-year Advocacy Capacity
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Join our mission to advance citizen-driven advocacy and ensure sustainable health financing across Africa.
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Collaborate with us to amplify advocacy efforts and drive systemic change at local and regional levels.
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Access our rich library of resources, toolkits, and case studies to strengthen your advocacy capacity.
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